STRATEGY

Any strategy used to win an election needs to have a strong understanding of three things:

1) Who can vote?

2) Who is voting?

3) Who do we need to get out and vote?

Over the past years, we’ve seen the Texas electorate grow increasingly diverse. But to put things simply, the research Democrats are basing their election strategies on isn’t keeping up with these fast changing demographics. That’s where FTC comes in.

We’ll use a combination of tried and tested means along with cutting-edge (even experimental) public sentiment research methods. They work in the private sector but haven’t been tried in politics yet. We shouldn’t be letting our data fall behind!

By combining rigorous polling and analytics with newto-politics methods like mobile ethnography and machine listening, we’ll produce a deep, rich set of insights into how Texas voters feel and think. We’ll make our research insights available to anyone fighting the good fight -- preparing them to meet Texas voters where they’re at.

The work doesn’t stop there! Insights are only as good as what you do with them. We’ll use our research to attack constantly, aggressively, and with precision backed by the richest set of insights and data in Texas history, testing and honing our attacks as we go.

Our approach has multiple phases, each building on the last. It starts with building out the research, and unseating Ted Cruz in 2024. From there, we’ll continue to dive deeper, and update our research and targets as future election cycles come and go, building a better future for the people of Texas.